At the end of every month, we’ll be highlighting a number of things that caught our attention in TheOASG’s Lab Reports. As this column is in its early days you’ll likely see things expand or change as the months go on, so we hope you’ll bear with us as this column continues.
Death Note is still, well, popular
In case you forgot that Death Note is an extremely popular franchise, take no further look than when Tsugumi Ohba and Takeshi Obata’s one-shot dropped February 3 and just about everyone was talking about it. Of course, including Trump would also generate a lot of discussion, but while everyone was talking about that on Twitter, it also counted regarding who read it. The manga had over 2 million reads worldwide on Shonen Jump and MANGA Plus in the first 5 days after release, according to VIZ PR to TheOASG.
Also confirmed from VIZ — The tweet from Shonen Jump that included the release also became it’s most popular tweet ever (the SJ account started in 2009). Needless to say, lots of people wanted to revisit this series, and they might have come away thinking it’s time to revisit that world a lot more.
Maybe me.
TheOASG’s Interview with President and CEO of Media Do International, Daihei Shiohama
A couple years ago manga fans learned of a company called Media Do International, who began introducing new and seemingly unlikely older titles to be licensed by US publishers digitally, with mixed results.
Two years later, the company has expanded — they’ve been assisting with the localization of a number of MANGA Plus titles and just recently launched a free reading manga section on MyAnimeList. So clearly, we had to get an update on where the company’s at today and what’s next moving forward.
(Note: Questions regarding MANGA Plus could not be answered due to NDA.)
TheOASG: So Media Do’s been established in the US for about two years now, correct? How would you say the company has changed since 2018?
Daihei Shiohama: The company was actually established in 2016, so it’s been around for almost 4 years now. In that time we have expanded our catalog of both titles and publishers we work with and brought them to US audiences in English. So far we have brought over 1,500 volumes, with many BL titles doing particularly well and increasing our presence and visibility on the market, with more to come.
Of course, we have also worked on improving our translation quality to bring the best to American audiences. And how could I neglect to mention that last year we acquired MyAnimeList, LLC, which we are working on to improve users’ experiences, such as by adding the Free Manga service and adding great new content to the MangaStore.
For most of the titles for about a year or so now, the localization quality has improved. Can you share how it will continue to be improved moving forward?
Daihei: We are constantly refining the localization process as we grow as a company and gain more experience. We constantly talk to the translating companies we work with to discuss common English errors or the appropriate tones and language style for different time periods and/or characters. As per our policy, we give a thorough perusal and polish the translations very diligently, including proofreading multiple times, as a way to make sure the quality is consistent and high enough for our standards.
Now Media Do has launched a free manga service on MyAnimeList. How long has this been in the works?
Daihei: Way too long! On a serious note, it was actually in the works from the moment we purchased MyAnimeList. At the time we weren’t sure exactly what form it would take, but we always intended to provide a free, legal method for fans to access manga that still benefits the original authors and rights holders. We intend to expand the service for better reading experiences and to entice broader audiences.
To confirm: any manga that gets added will be free correct? Is it limited to certain regions or is it a worldwide service?
Daihei: Each manga title that is added will have free chapters available, although some chapters will only remain free for a limited time. The duration and number of free chapters differs for each title and depends on a variety of factors (some beyond our control), so it’s best to read them as soon as possible so you don’t miss your chance.
It is a worldwide service excluding Japan—which makes sense if you think about it, since Japan has access to the originals, no translation necessary!
Will this service only be for members?
Daihei: Yes, it is only for members of MyAnimeList.
Media Do has localized a number of titles over the past couple years, but there’s still no central website of what you’ve released. Will those be added to MAL, or is there going to be a site that shows your catalog?
Daihei: Those titles are definitely going to be added to MAL. That being said, we do plan on setting up our own site to show off our catalog, but with all the projects we have going on it is still going to take some time before it’s ready.
What titles have done well for Media Do so far? Any surprise titles that are doing well?
Daihei: Our BL titles and shoujo titles have done well so far. My Sadistic Boyfriend, Under One Roof With The Beast, THE FOX’S KISS are a few that have done particularly well.
What can you share is next for the company as the year goes on?
Daihei: Media Do International is always trying to improve what we already have going on in addition to expanding our activities, all to bring more content to our audiences. I can say we are working on adding more content to MAL’s Free Manga service and to the MangaStore (look for a new publisher coming next month!). We are also working with a comic creator community to export some of their titles into Japan. This launched very recently, but it has been off to a strong start and is very promising. Otherwise, we have a few other projects we’re working on that we can’t disclose just yet, so you’ll just have to keep an eye on us and check back in later.
9. Square Enix’s Publishing Director Leyla Aker talks with ICv2 about joining VIZ just as the manga market was going down, going from VIZ to Square Enix, and a lot more: